Offtopic » Convenience and portability

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Today鈥檚 consumers, especially in urban areas, lead a busy life. They are always on-the-go Michael Brantley Jersey , spending a lot of time at work, in commuting, etc. As a result, snacking is on the rise.


Increasing disposable incomes, a need for convenience from fast-paced lifestyles and a cultural tradition of snacking between meals have fuelled explosive growth in this sector. What鈥檚 more, children are having more say in buying decisions. As a result Alex Bregman Jersey , the market has witnessed a high growth trajectory.


Fuelling this growth is the ever-increasing varieties of snacks penetrating the market. There was a time when branded salty snacks were mostly potato chips. However, players now offer new products like extruded snacks, besides expanding their traditional snacks offerings, e.g. Murukku, Chakali, Mathri Carlos Correa Jersey , Gathiya, Samosas, Daal, Farsan Mixtures, etc. which has seen several consumers upgrade from the unbranded market to branded products. Also, given the increasing concerns surrounding 鈥榰nhealthy鈥?snacking Nolan Ryan Jersey , players have positioned brands and products around 鈥榟ealth鈥? e.g. baked, roasted, multigrain, low fat, etc. to reach out to the health-conscious segments.


Given this exciting potential in the snack market, manufacturers need to find the best packaging solution for their products. Worldwide Craig Biggio Jersey , and increasingly in India too, stand-up pouches are the way to go. Here are 5 reasons why stand-up pouches are your best choice.


1. Stand out on the retail shelf


Packaging is not just a container to hold and carry your product. It鈥檚 an important branding and sales tool, a crucial part of the consumer experience. Packages that lie flat on retail shelves provide minimum visibility while a stand-up pouch attracts attention and builds better brand awareness. Standup pouches stand upright on the shelf, acting like its own poster or hoarding. They also offer more space for high-resolution graphics to entice consumers, and for other important product information, that earns consumer trust.


2. Freshness improved


Studies show that a large percentage of foods get thrown away by consumers due to lack of freshness and fast approaching expiration dates. Increasing shelf life for dry snack products is therefore extremely important.



High-barrier materials and resealable zipper closures used on standup pouches protect snacks against moisture Jeff Bagwell Jersey , odor, punctures and spills which help to keep food fresher for longer.


3. Convenience and portability


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