Companies invest a lot of money in naming their products and services ? trying to achieve a distinctive and memorable name that conveys their brand image to the market place. Name disputes arise when someone else uses a name that is ?confusingly similar? and seems to 'trade off? the established business name. The cases below highlight some name disputes. Test yourself ? who do you think won these disputes? Answers are below.
(1) Federal Express v. Federal Expresso?
Federal Expresso Eugenio Mena Chile Jersey , a coffee shopespresso machine importer picked the name when considering a location near the Federal building. Federal Express, the overnight shipping service, objected.
Who won?
(2) Prozac v. Herbrozac?
Eli Lilly objected to the name Herbrozac, an herbal product Erick Pulgar Chile Jersey , designed to achieve similar results to Eli Lilly's antidepressant Prozac.
Who won?
(3) Spam (by Hormel) v. Spa?am (Jim Henson muppet in ?Muppet Treasure Island?)
Hormel contended that Henson's use of the character "Spa'am" in its movie and related merchandise would infringe andor dilute Hormel's trademark in the luncheon meat SPAM.
Who won?
(4) re: ? ?
Hasbro, owner of the detective board game, Clue, Clue Computing's use of website .
Who won?
(5) re: ' ?
Bensusan Restaurant Corp. (owner of ?The Blue Note? Enzo Roco Chile Jersey , NYC) objected to Richard King's use of the website . Richard King operates a business called ?The Blue Note? (Columbia, MO)
Who won?
(6) re
Dennis Toeppen set up a joke website, , with photos of Pana Eduardo Vargas Chile Jersey , IL and then demanded money from Panavision International.
Who won?
(7) re
Archie Comics objected to the Sams Family's website full of photos of their two-year old daughter, Veronica
Who won?
The answers are interesting. The big companies don't always win.
Winners:
(1) Federal Espresso. It doesn't compete for overnight deliveries; customers for overnight delivery are savvy enough to distinguish between coffee and delivery; and the delivery mammoth had no fears of losing business to the two-outlet coffee shop.
(2) Prozac. The name ?Prozac? has no meaning outside the product it was created for, so a strikingly similar name can only have been selected to attract consumers looking for ?Prozac?.
(3) The Muppets. Spa?am's name was only used once in the movie, and he was not Edson Puch Chile Jersey , as Hormel asserted, the porcine embodiment of evil, just the leader of a tribe of wild boars devoted to the worship of Miss Piggy.
(4) Clue Computing. was set up for legitimate commerce, not as cybersquatting. Consumers would be unlikely to confuse the services of a single-employee consulting firm with the detective board game. A trademark holder is not automatically entitled to use that mark as its domain name.
(5) King. King's Web site clearly did not appeal to customers of the New York ?Blue Note? even though it could be viewed by New York residents Cristopher Toselli Chile Jersey , because his own location was in Missouri. The New York club was not losing business to the Missouri club.
(6) Panavision International. Dennis Toeppen's money demand cast Toeppen in the role of cybersquatter.
(7) The Sams Family. Archie Comic Publications heavy-handed cease and desist letters and the public's negative response to the giant publisher possibly suing the baby persuaded the company to cease and desist itself. Not even cartoon customers would have confused the baby pictures with Archie's girlfriend.
In conclusion, names are important. When selecting a name for your products or services, you'll want to check out that no one else is already using that name. If the name you select is similar to an existing one, you will want to consider whether your use is sufficiently different Claudio Bravo Chile Jersey , to avoid a battle (different type of service such as Federal Expresso, or different geography such as ). You'll also want to take steps to legally protect your name, by registering the domain name and applying for a Trademark. Once you've taken steps to legally protect your name, you will be better positioned to defend your name against copycats.
Dance is a beautiful form of art and yet it is such a part of everyone鈥檚 lives. You do not have to be a professional dancer to incorporate great moves in to your life. You can use this skill to impress others or simply to let go of all your day鈥檚 stress at the end of the day. You can use it as a means to get fitter and bust the blues of your life. In a way Charles Aranguiz Chile Jersey , adding more dancing to your life can take away the time you would otherwise dedicate to useless worrying or simply idling away. Being active can be the best thing you do for your body and it will than k you in your later years. So, if you love to dance or want to dance but are shy, simply join any of the Dance classes around your area.
If you think it is simply like joining any other class, think again! Here are a few ways that joining a dance class can completely alter life Arturo Vidal Chile Jersey , as you know it.
Adds to body fitness and agility
Dance is the truest form of activity that anybody can take up. It is ageless and timeless. The best part is any form of vigorous dance movement can help you lose major weight due to its high calorie burning effect. The dance moves also increase the body鈥檚 flexibility and increases range of movement for various body parts. If you are suffering from any joint pains or tendency towards rheumatism, make sure to consult a physician before you enroll in to a dance class to start incorporating dance into your life.